TARGIT’s holistic approach to BI matches APIVITA’s holistic approach to beauty

about the company

APIVITA was founded in 1979 as the first natural cosmetics company in Greece. Today, the products of APIVITA are sold in thousands of pharmacies in Greece. Worldwide, APIVITA is present in 11 countries: Australia, Belgium, Cyprus, Hong Kong, Japan, Luxembourg, Netherlands, Romania, Spain, Sweden, and USA.

their problems

  • Customer behavior was difficult to predict in a rapidly changing beauty environment
  • Large volumes of data was stored in disconnected systems
  • Reporting had to be done manually and lacked a full-company overview

how we helped

  • Sales, Marketing, and Accounting departments save hours every day with automatic reporting
  • Every department has access to KPIs in a click
  • Employees use analyses to help them better predict upcoming buying trends
business analytics for retail

“With TARGIT Decision Suite, users can easily access any information they need without help from IT. We gained technical and business knowledge in general, since TARGIT presents us an overview of all of our activity. It’s a modern tool that covers more than 100% of our needs.”

vasilis karpodinis, IS Director at Apivita

Born in the rich Greek tradition, APIVITA cosmetics and self-care products combine only naturally-derived active ingredients. They pride themselves on creating high-quality products exclusively from extracts from plants, beehive products of high nutritional value, and organic essential oils. It is only fitting that the company formed by two Greek pharmacists inspired by the honeybee society and committed to a holistic approach to skin care was drawn to TARGIT’s holistic approach to business intelligence.

Learn more about TARGIT's 360-degree approach to BI strategy in this guide: The Better BI Strategy.

Customer behavior has traditionally been difficult to predict in the ever changing environment of the beauty and skin care market. Fashion trends, environmental sensitivities, and cultural demands are constantly shifting. 

Before implementing a BI solution, APIVITA captured and stored large volumes of data in various disconnected information systems. Customer, financial, sales, and product data all lived in independent databases. This made the reporting process extremely time consuming, with the need to manually combine multiple files per data source into a single report for any type of company overview. In this way, it wasn’t possible to drill down and analyze particular numbers if employees needed additional information or create reports or analyses on the fly.

 “There was a large volume of company information that was really difficult to manage and present,” says Vasilis Karpodinis, IS Director at APIVITA. “It was really hard to synchronize the information and access the same data version, since all the crucial information was recorded in Excel files.”
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