Bianco keeps a finger on the future of fashion with TARGIT Decision Suite.

about the company

Bianco Footwear has had the vision of creating an international footwear brand inspired by art, culture, and music since its founding more than 30 years ago. The brand has since established itself as a sidewalk fashion company, and is recognized as one of the most successful retail franchises in northern Europe. The company has since expanded its high fashion footwear business to include accessories such as handbags, wallets, sunglasses, and scarfs.

their challenges

  • Lack of comprehensive oversight into the dozens of franchise and independently owned Bianco retail locations.
  • Retail employees had no real-time insight into stock levels or styles at other locations.
  • Managers spent valuable time manually entering details into the system.

how we helped

  • Automatic reports deliver continuously updated snapshot of stock levels and store performance in every store throughout Europe.
  • Store variables are automatically included by the system so employees never spend time manually entering data.
  • Improved customer experience with the ability to see stock levels at various locations in a few clicks.

With an ever-expanding product line and more than 60 franchise and independent locations throughout Europe, Bianco turned to TARGIT Decision Suite to help them gain insight into performance. Because some stores are franchises and others are independently-owned retailers of the Bianco brand, the company needed in-depth oversight into the operations of each individual shop in order to gauge performance and streamline operations.

This was a perfect job for TARGIT partner Accobat. With a firm footing and history of success in Denmark, Accobat had experience, expertise, and ability to be an on-hand presence during Bianco’s BI and analytics implementation together with TARGIT. 

Bianco employees rely on TARGIT’s BI and analytics for retail solution for intuitive dashboards, reports, and analyses to help fuel data-driven decisions about new products and collections based on current performance. One such daily report provides a continuously updated snapshot of stock levels in every store throughout Europe so employees can ensure each location is proactively supported with the products they need.

TARGIT Decision Suite also automatically delivers an overview of sales for each individual Bianco store. Different variables, such as store operating hours, are automatically factored in to each report. This level of detail ensures individual store turnover from year to year is measured accurately and fairly. Without TARGIT, this would have had to have been entered manually.

With a comprehensive understanding of how products are performing throughout Europe now, employees in the design and purchasing departments can stay ahead of the ever-shifting fashion trends and better plan for the future. Furthermore, the design department can dig into the details of each product in their reports, analyzing based on color, material, and style.

Bianco's analytics strategy

"In the fashion industry, it’s all about keeping up and having one’s finger on the pulse. TARGIT has become a natural part of our everyday lives."

Stine Kristensen, controller, bianco

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