goodwill Industries

Goodwill Industries of Greater Grand Rapids Depends on TARGIT for Better Business Decisions

about the company

Goodwill Industries has a mission of changing lives and communities through the power of work. The profits generated from their nationally recognized retail thrift stores funds their overall mission of helping individuals with barriers to employment work towards self-sufficiency. They do so with individualized talent development services and employment at their retail locations. Goodwill was originally founded in Boston in 1902, and today has chapters throughout North America. In 2014, over 26.4 million people trained for careers with help from Goodwill.

their challenges

  • Managers could not combine data from the organization's numerous systems
  • Eight communities with differing demographics made it difficult to plan strategically based on customer behavior
  • Without comprehensive insight, managers were running on gut decisions instead of data

how we helped

  • Goodwill can directly track customer behavior to plan better promotions
  • TARGIT delivers data from all systems across all locations for unprecedented insight
  • Profits have gone up thanks to more targeted customer promotions
Goodwill Industries relies on retail analytics

"TARGIT is a critical part of our strategic planning. We’re using it to map out long term projects and will be using it for forecasting."

Tracy amid, vice president of business intelligence, goodwill industries of greater grand rapids

The Greater Grand Rapids branch of Goodwill Industries was founded in 1966. Today the chapter is responsible for 20 retail locations in eight counties throughout Greater Grand Rapids that provide funding for multiple placement and training programs. This Goodwill chapter needed a better way to track the growing amount of retail data generated by those 20 locations to optimize their business, ultimately serving a wider footprint of individuals in need.

Read about TARGIT's customized solutions for retail.

Managers had scores of questions about the business, but with numerous systems and no way to integrate data, had no way of answering them. Goodwill was collecting data in Microsoft Dynamics ERP as well as marketing, POS, and HR systems – none of which were capable of communicating with each other. So Goodwill went on the hunt for a business intelligence and analytics solution. A dedicated team sampled demos for an array of possible BI solutions and found TARGIT Decision Suite to be the best fit for the needs of the organization.

Of all the BI candidates, TARGIT Decision Suite was not only in the sweet spot of pricing for this non-profit organization, but it was the most scalable. The team wanted a solution that could grow with the organization and would be easy to make changes and adapt with them.

Goodwill has found implementation to be beyond their expectations. TARGIT experts and consultants were highly responsive and helped Goodwill get up and running quickly. With all of their systems finally integrated in one cohesive solution, Goodwill immediately set to work answering some of their most pressing questions. 

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