Origin Enterprises

Origin Taps into their Full Potential Thanks to TARGIT Momentum

About the company

Origin Enterprises PLC is a leading provider of value-added services, technologies, and strategic inputs that support the delivery of sustainable and profitable food production solutions.

Origin’s corporate umbrella includes nearly a dozen agri-services and animal feed companies, including Goulding fertilizers and Agrii, the UK’s leading agronomy company. 

The group focuses on the science of soil management and crop production via environmental stewardship, varietal selection, growing systems, nutrition application, crop protection, and precision farming for over 46,000 customers. Origin saw a turnover of €1,5 B in 2017.


  • Origin struggled to maintain data consistency at its hundreds of locations throughout Europe
  • The company lacked insight to important KPIs across the corporate structure
  • Outdated legacy systems made it difficult to standardize data

How we helped

  • TARGIT and Origin worked together to ensure high user adoption and smooth implementation
  • Origin went from static reporting to dynamic, up-to-date analysis of tens of thousands of rows of data every single day
  • Everyday users are empowered to create their own reports and analyses thanks to TARGIT’s self-service capabilities

With over 2,300 employees operating out of 108 operation points throughout Ireland, the UK, Poland, Ukraine, and Romania, Origin needed a solution that made it easier to track KPIs and optimize business across its corporate structure. By making better business decisions, Origin can deliver unrivaled expertise and support for sustainable and profitable farming and help its customers meet today’s farming challenges.

In an attempt to improve its data gathering and analysis, Origin implemented Dynamics AX. Then came the first challenge: standardizing dated legacy systems. Origin needed a solution that pulled data seamlessly from a variety of data sources, analyzed it, and presented it in user-friendly reports and data visualizations. So the company turned to TARGIT Decision Suite to help them look at data in a new way and provide better service to their customers.

The implementation of any new software is a challenge, but especially for an organization of Origin’s size. The company found it difficult to motivate employees to adopt the new practices into their everyday business routines and accurately display the value of analytics.

Overcoming implementation challenges with training

With the needs of companies of all sizes in mind, TARGIT developed the Momentum workshop series, which makes it manageable and affordable for the entire organization to make better, faster decisions. TARGIT Momentum is a strategic framework that TARGIT consultants and partners use to design a unique solution for every customer, focusing on goals, user adoption, and end results.

 “When Origin realized that users weren’t adopting at the rate they were actually expecting, they invited us in to do a workshop to help them define the actual challenges and how we could work together to overcome those challenges,” says Kasper S. Thomsen, TARGIT Sales Manager. “As a second step, they came to our offices in Denmark and spent two days with us to get a clear view of the roadmap, how we could work together to accomplish the data visualizations they wanted, and generally just get closer engagement with us.”

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