Cultivates a Smarter Company with Analytics


Plantorama is Denmark’s largest home, garden, and animal center chain.


  • Employees didn’t have access to data to back up any of their decisions
  • They didn’t have time or the desire to train employees in a complicated IT system
  • They didn’t want to interrupt workflow with a new software system


  • Even users with minimal technical experience were quickly up and running
  • Digital storyboards display important KPIs in user-friendly dashboards
  • Automatic reports distribute data to employees and external suppliers

Customer Case Plantorama x TARGIT Image

"I would recommend TARGIT because of its overall user-friendliness."


When Plantorama employees needed to make business decisions, they had a wealth of experience to draw upon, but what they didn’t have was data to back them up.

“We made a lot of decisions, but they were based on feelings rather than fact,” says Torben Castenskiold, Plantorama CFO. 

Plantorama executives knew analytics was a critical missing piece to their decision-making process. As they considered their options, they realized they needed a user-friendly solution that everyone could wrap their heads around, including gardeners, animal keepers, and horticulturalists who had no IT training or time to learn a complicated new system. And the last thing they wanted to do was disrupt daily workflow with a new process.  


NORRIQ, a TARGIT partner, knew that TARGIT Decision Suite was the ideal solution for Plantorama. NORRIQ consultants built Plantorama’s data warehouse, from which Plantorama employees could create the TARGIT front-end that fit all of their needs.

NORRIQ consultants have helped Plantorama employees create some of their own more complicated analyses projects and can step in and act as project managers to coordinate with external suppliers when necessary. Consultants are also always available for ongoing feedback and troubleshooting.

Even users with minimal IT experience could quickly get on board and gain access to new insights with TARGIT Decision Suite. Today, Plantorama employees know instantly whether goods are in stock or available in the warehouse, which helps them improve customer service and expedite sales.

One of the most beneficial TARGIT Decision Suite features is digital slideshows used throughout the organization to display the most important metrics for all to see. User-friendly dashboards are displayed on screens in every center to spread information without employees even needing to open a laptop.

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