søstrene grene

Results that matter


Søstrene Grene is a Danish retail chain that sells home goods, stationery and giftwrap, craft supplies, and children’s toys.

Originally founded in 1973 in Aarhus, Denmark, the company today has almost 200 retail locations throughout Europe and Asia.

their challenges

  • Søstrene Grene faced rapid global growth but lacked cohesive data analysis
  • Franchise owners had no insight into their revenue data
  • Different currencies and market expectations made benchmarking locations a challenge


  • TARGIT’s user-friendly BI accommodated the needs of every type of IT skill set in the company
  • Reports automatically email out to decision makers every day
  • Employees are empowered to make ad-hoc reports to answer any questions

"The possibilities we have with TARGIT give an easy and fast overview and I can share it with my store managers who can, if needed, explain what happened."


Søstrene Grene had a good problem: the company’s global growth was exploding. But with 20 new stores opening in Denmark alone in 2015, Søstrene Grene struggled to capture and analyze data to stay ahead of the global trends and market changes.

Each new store opening brought new complexities to the table. Global franchise owners found it difficult to collect and understand the data they needed to help them make business decisions. In addition, company headquarters in Denmark struggled to make sense of the data they were collecting from franchisees.

Different currencies and market expectations from various global locations further exacerbated the company’s challenges. Markets in Ireland behave differently than those in Sweden, and Søstrene Grene lacked the ability to comprehensively analyze external market data that affected the company every day. It had become nearly impossible to accurately measure each store’s performance and prepare for the future based on anything more than gut instinct. 

Franchise owners had no insight into their revenue data. They often spent so much time combing through numbers that they reported having little time for anything else. 

Managers also struggled with insight into sales and stocks. Søstrene Grene stores cycle through a wealth of new products every week as part of the company’s commitment to an ever-changing selection for customers. Many of these items are sold only for short periods, so it’s paramount for franchise owners to always have a finger on the pulse of sales, returns and stocks on store shelves. 

Everyone —from individual store managers to C-level executives — needed a more precise view of the entire supply chain.

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